Before building his footwear and apparel empire, Kith founder Ronnie Fieg dreamed of opening New York’s first cereal bar. Kith Treats was born in 2015, and has since evolved into a full scale sweets parlor with locations in three continents. Kith Treats allows shoppers to build their own cereal infused ice cream confections and features a menu of rotating specials created by friends and family of the brand, including Action Bronson, Victor Cruz, DJ Khaled and LeBron James.